Anchor text types and Money Robot Software 2022


Title: The Importance of Anchor Text Variation in Backlinks

Hey there, this is Gabriela. Let’s discuss something crucial: why we use different anchor text variations in backlinks. Many people wonder why we emphasize genetic keywords and why Money Robot shows our backlinks with so many variations. In one of my videos, I talked about the significance of genetic keywords. Let’s dive into why it’s essential to have diverse anchor text.

What Is Anchor Text?

Anchor text is the visible part of a hyperlink—the clickable text that users see. When we create backlinks, we’re essentially linking to our money site (whether it’s tier one or tier two). Within articles, we use anchor text to connect to these backlinks.

Types of Anchor Text:

  1. Exact Match: Refers to using the exact keyword we want to rank for. For example, if we’re targeting “blue widgets,” the anchor text would be “blue widgets.”
  2. Partial Match: Involves variations of the keyword. We can find ideas by exploring Google’s suggestions. For instance, “best blue widgets” or “affordable blue widgets.”
  3. Brand: Simply uses the name of our brand or website.
  4. Naked URL: This is the URL itself as the anchor text (e.g., “”).
  5. Generic: Uses phrases like “click here,” “more information,” or “learn more.” These act as calls to action.
  6. Image: When an image is clickable, the alt attribute serves as the anchor text.

Why Is Anchor Text Important?

  1. Ranking Factor: Google considers anchor text as a ranking factor. It helps search engines understand the context and relevance of the linked page.
  2. Natural Appearance: Diverse anchor text makes our backlink profile look natural. Overusing exact match keywords can raise red flags.

Percentages for Different Types of Anchor Text:

  • Exact Match: Around 5% (for home page and important pages).
  • Partial Match: Varies based on your strategy.
  • Brand: Use your brand name naturally.
  • Generic: Keep it natural; don’t overdo it.
  • Image: Use descriptive alt text.


Remember, when creating backlinks, consider all your important pages, not just the home page. And feel free to adjust the percentages based on your specific goals. If you have any questions, leave a comment, and until the next video—bye! ????????

#AnchorTextTypes #MoneyRobotSubmitter #MoneyRobotTutorial

What is anchor text?
Anchor text is the visible, clickable text in a hyperlink.

1. Exact-match: example: ‘link building’
2. Partial-match: example: ‘link building strategies’
3. Branded: example: ‘Money Robot Submitter’
4. Naked link: example: ‘’
5. Generic: example: “Click here“
6. Images: Google will use the text contained in the image’s alt attribute as the anchor text.

Generic Keywords Video:

Homepage Anchor Text

80%-95% of your links should fall in the Brand, Generic and Nake.
Up to 10% of your links should fall in the Partial-match.
Up to 5% of your links should fall in the Exact Match.

Inner Page Anchor Text

35%-45% of your links should fall in the the Brand, Generic and Nake.
50%-60% of your links should fall in the Partial-match.
Up to 10% of your links should fall in the Exact Match.
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